New Botswana brand launched

source: Sunday Standard

The New Botswana Brand has been launched following a request in 2009 that the nation’s brand be re-examined as it was thought not to speak of the aspirations of Batswana.

Speaking at the official launch ceremony of the new brand, the Minister of Trade and Industry, Dorcas Makgato Malesu, said, “Botswana has a lot to offer the world and needed to be branded and have a consistent message about who we are, what we stand for, what our offer to the world is and how we add value to the global community.”

She said the world has become smaller due to the influence of technology and other advancements thus there is a growing need for Countries to continuously compete and differentiate themselves in the global market. Countries have to compete for resources in areas such as tourism, foreign direct investment, promoting culture and [continue reading]


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