South Africa: SWC tickets `not selling`

2010-04-19 07:44

Johannesburg – Soccer World Cup organisers still have 355 000 tickets to sell in the eight weeks leading up to the tournament as they continue to sacrifice short-term profits for the sake of long-term benefits and a better image for South Africa.

Officials will be relieved that 145 000 match tickets were sold in the first four days of the final sales phase, but more sales are needed if FIFA, the sport’s world body, are to avoid a PR disaster the sight of empty seats at stadiums.

Organisers have been forced to offer cheaper tickets to ensure all 10 World Cup stadiums – and not just those staging the most popular games – are full.

“I think that today there is one challenge that we definitely have to work on,” FIFA secretary general Jerome Valcke said ahead of the fifth and final ticket phase. “It’s to make sure all the stadiums are full and that we are selling all these tickets.”

The final ticket push has no affect on [continue reading]


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