Tourism Board to jack up regional campaign

source: Mmegi
Staff Writer
31 March 2009

The Botswana Tourism Board (BTB) says it will intensify its focus to the “less fickle” local and regional market to offset the dwindling international tourist numbers.

Tourism, which is the second largest contributor to the GDP, has already experienced a 19-percent drop in arrivals as the global financial crisis stings deeper, forcing BTB to re-examine its geographic focus and elevate southern Africa to the status of a “key” market “during this difficult economic situation”.

“We are intensifying our regional marketing and advertising campaign because the market is less fickle compared to the overseas market,” the CEO of BTB, Myra Sekgororoane, said at a recent press conference.

Sekgororoane said the campaign would start [continue reading]


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