SA: Telkom signs up for 2010

Themba Gadebe

8 August 2007

Fifa signed up Telkom as a “national supporter” of the 2010 Fifa World Cup in a deal worth $36-million, making the local landline operator the second South African company to do so.

Telkom joins First National Bank in this sponsorship class, earning both companies the local marketing rights to both the 2009 Fifa Confederations Cup, which will be held in South Africa, and the 2010 Fifa World Cup.

The deal makes Telkom the main partner for fixed-line network infrastructure provisioning to broadcast the event to audiences across the globe. This includes the interconnection of stadiums, broadcast compounds, media centres, the International Broadcasting Centre and the Fifa and Local Organising Committee (LOC) headquarters.

“A huge volume of mission critical voice and data traffic will move over the Fifa event network during the Fifa Confederations Cup and the Fifa World Cup,” Fifa general secretary Jerome Valcke said.

“This requires a reliable partner to develop the fixed-line components of the necessary telecommunications infrastructure.”

Valcke added that the deal not only highlights Fifa’s confidence in South Africa as a host nation, but that it also shows that the country’s business community believes in the incredibly positive impact the event will have on the country.

“Telkom views its involvement as a National Supporter of the 2010 Fifa World Cup as an opportunity to team up with the sporting world’s greatest showpiece,” Telkom acting chief executive Reuben September said.

September said that being involved in the event would be a good way to [continue reading]


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