Archive for April 13th, 2007

source: allAfrica
Mmegi/The Reporter (Gaborone)

April 12, 2007
Posted to the web April 12, 2007

Staff Writer

Orange Botswana warned its competitors yesterday that the issuing of service neutral licences is coming at a time when it is working on a new strategy to give customers value for money.

The mobile phone company, which is currently neck-on-neck for a slice of the lucrative market with Mascom Botswana, recently became the second recipient of the service neutral licence or Public Telecommunications Operator (PTO) licence.

It joins fixed line monopoly, Botswana Telecommunications Corporation (BTC) that got its licence last month.

When receiving the licence, the youthful acting chief executive officer for Orange Botswana, Keabetswe Segole, said that it is an enabler of the company’s initiative dubbed NExT – New Experience in Telecomms Strategy. Though he did not divulge more details about NExT Strategy, which is adopted by Orange worldwide, he said it will be a destination beyond mobile to broadband and fixed line.

“The award of PTO comes in perfect time for Orange. Our company is growing, the world around us is changing everyday and the expectations of our customers are at zenith,” Segole said.

He revealed that NExT aims to give customers more high value services.

Currently Orange is attracting subscribers [continue reading]