Archive for March 13th, 2007

Source: IOL
March 13 2007 at 12:35AM

The contract for South African Breweries (SAB) to produce, market, sell and distribute Amstel Lager has been terminated, Heineken said on Monday.

Heineken would build a brewery in South Africa and Amstel would be sourced from existing European breweries until the new brewery was complete, the company said in a statement.

SAB said it would stop brewing Amstel with immediate effect in a statement on Monday.

Amstel Brouwerij (Amstel) is a Heineken subsidiary.

The termination followed an arbitration award by the International Court of Arbitration of the International Chamber of Commerce in favour of Amstel.

“Regaining the Amstel brand is an important development for both the Heineken and Brandhouse businesses [continue reading]