source: IOL
July 14 2009 at 07:52PM
By Elizma Nolte
London – One-sided reporting on South Africa by the foreign media continues to damage the country’s brand, says Pierre van der Hoven, CEO of destination marketing company Southern Africa Direct.
“Clearly we cannot expect the foreign media to put South Africa in a positive light ahead of the 2010 Fifa World Cup – we simply have to do it ourselves,” Van der Hoven said, reacting to an article that appeared in the British Sunday Times this weekend.
It portrayed South Africa as a xenophobic nation flooded with starving refugees, where regular power outages are experienced and traffic lights are not maintained.
The article, “Starvation kills hopes of [continue reading]
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