Palapye.com News Blog

source: Mmegi
STAFF WRITER

DURBAN:South African Tourism has advised SADC countries, including Botswana, to do their own marketing despite the fact that tourism is now marketed as a ‘Southern African Package’.

Speaking in an interview, SA Tourism’s Global Events manager Sugen Pillay noted that because of developments of Transfrontier parks in southern Africa, the region is now sold to tourists as one.

“In The 2010 World Cup Guide, there is a section that talks about cross-border travel. But the SADC countries have to take responsibility and promote themselves”, advised Pillay._ His comments come at a time when South Africa is vigorously marketing itself to lure tourists to the country on the verge of 2010 FIFA World Cup to be held in Africa for the first time.

SA Tourism spends about R250 million in marketing the country annually after [continue reading]