Palapye.com News Blog

source: IOL
Jani Meyer
May 11 2008 at 03:48PM

Nine Southern African countries have pooled their tourism expertise to promote the region as a brand for the 2010 World Cup, with the launch of transfrontier conservation areas at Tourism Indaba 2008 in Durban.

Boundless Southern Africa, the 2010 brand was on Saturday officially launched by Deputy Minister of Environmental Affairs and Tourism, Rejoice Mabudaffasi.

Mabudafhasi said the vision was for “it to become an authentically Southern African brand where the nine countries are united through a passion for nature, culture and community. Hence, the regional identity and character that define this single brand most completely is the reverence for the deep authentic character of our cultural and natural heritage . . . “

Angola, Botswana, Lesotho, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe will be working together to promote the region as [continue reading]